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Anna Mari Pitta — CV

Curriculum vitaeAvailable for consulting engagements

Anna Mari Pitta.

Growth marketing consultant — SEO & paid search

Based in
Sofia / Barcelona
Clients
Worldwide

Download CV (PDF)Email me

Profile01

I help education, legal, SaaS, iGaming, real estate and e-commerce businesses turn marketing spend into measurable pipeline. 10+ years leading SEO, digital PR, paid media, analytics and communities across the Americas, Europe, Asia and Oceania, from C-level strategy to hands-on builds. Available for projects, retainers, fractional leadership or a fully outsourced marketing team.

ResultsSelected

~3×AI-search impressions vs baseline · SEO + AEO
46%Conversion, up from 18% · legal funnel
−45%PPC cost per phone call, YoY
30%Faster to first deposit · iGaming
$1.5MAnnual B2C media budget owned

How I can help02

01

SEO & AI search visibility

Technical audits with Semrush, Ahrefs and Screaming Frog; content strategy, JSON-LD and AI search.

02

Link building & digital PR

Link-building campaigns, PR articles and press releases that earn coverage, authority and rankings.

03

Paid search & media buying

Google, Bing, Meta and LinkedIn Ads: account builds and budget allocation focused on CPL and ROAS.

04

Conversion & funnel optimisation

Landing pages, A/B tests, session-recording analysis, qualifying quizzes and mobile CTAs.

05

Community management

Building and growing online groups and communities: content, moderation and engagement.

06

Buyer personas & analytics

Data-led buyer personas and segmentation, GA4 and pixel tracking QA, Data Studio dashboards, radio attribution and KPIs leadership can act on.

07

HubSpot & marketing automation

Workflows for tasks, deals and tickets; API links to Chargebee, WordPress and custom platforms via Zapier.

08

Brand, content & AI video

Brand identity, tone of voice and employer branding; Higgsfield explainer videos for X, IG, Meta and YouTube + Shorts.

Toolkit03

SEO

SEO & AEO

Semrush · Ahrefs · Screaming Frog · Search Console · JSON-LD

ADS

Paid media

Google Ads · Microsoft (Bing) Ads · Meta Ads · LinkedIn Ads · radio

DATA

Data & CRO

GA4 · Data Studio · Meta Pixel · Hotjar · A/B testing · advanced Excel

AI

AI, video & automation

Claude Code · ChatGPT / Codex · Higgsfield · n8n · Zapier · Lovable

CRM

CRM & e-commerce

HubSpot · Chargebee · Zoho · Asana · WordPress · Shopify · BigCommerce · Magento · Amazon · eBay

WEB

Creative & web

Adobe Creative Suite · HTML5 & CSS3 · Python & Gradio

Featured case04

18→46%Case-review conversion · higher-quality leads

Sticky mobile CTAs and a qualifying quiz more than doubled conversion

Bankruptcy law firm · Three US states · Strategy, UX & build

Problem

Mostly mobile traffic. The phone number scrolled out of view, and a flat form asked for personal details up front.

What I did

Pinned Call and Free Consultation actions, and replaced the form with an eight-step, ~60-second quiz that checks the state first.

Result

Conversion rose from 18% to 46%, and people outside the served states were filtered out before intake.

Read the full case ↗

Selected engagements05

AgencyOutsourced marketing

ZenCodeo — Marketing Director

Outsourced marketing for businesses · clients include talkt, a US bankruptcy law firm and BGMAX

  • talkt: leading the new brand identity within the marketing team — tone of voice, content, SEO strategy, target verticals and positioning.
  • BGMAX: rebranded Building Group Max as BGMAX — name, logo, tone of voice, a new website and the migration from the old one. bgmax.bg ↗
  • Own a $1.5M annual B2C budget across talkt (UCaaS / SaaS) and a US bankruptcy law firm: quarterly allocation, channel mix and acquisition strategy.
  • Bankruptcy law firm: raised case-review flow conversion from 18% to 46% with sticky mobile CTAs and an eight-step qualifying quiz.
  • Bankruptcy law firm: cut PPC cost per phone call by 45% YoY while growing calls 24%.
  • Built ten trigger-first buyer personas from a law firm’s case data, each priced by case age with its own messaging, channel and intake risk. See the report ↗
  • Built a radio attribution report in Data Studio tracking website traffic 15 minutes before and after each spot by station, daypart, day and week, weighted by AQH audience; used it to move spots to the best-performing slots and A/B test creatives.
  • Lead paid search, personas and A/B testing; direct video, email and radio creative.

ClientOnline casino

MagicBet — Bing Ads for iGaming

  • Cut time from registration to first deposit by 30% while growing sign-ups and player quality.
  • Microsoft Ads now drives ~25% of new registrations at a €7–9 CPA, diversifying their portfolio.

ClientsBulgaria

InstaTrans & Chromoline — SEO + AEO

Freight & logistics · Automotive paints & coatings

  • Built instatrans.bg for SEO and answer engine optimisation; it ranks organically and appears in AI Overviews and LLM answers, with links back, not just citations.
  • Same SEO + AEO approach for chromoline.com, an online store for automotive paints and coatings.

ClientBulgaria

Exotica.bg — E-commerce for nuts & related products

  • Run Meta Ads converting at ~35%; improved UX together with a UX/UI designer.
  • Optimised the store for SEO, increasing visibility in AI referrals.
  • Set up custom automations for cross-sells and email campaigns.

EducationAmericas · Europe · Asia · Oceania

Schools platform & Camps platform — Head of Marketing & SEM

  • Run media buying and paid campaigns for international schools and camps, reaching families on four continents.
  • Build Data Studio dashboards (GA4, Google Ads, Meta) that turn results into C-level plans and KPIs.

EarlierUSA · Bulgaria

13 BIK — Head of Marketing & SEO

Outsourcing company · B2B & B2C sales, customer support, logistics & marketing services · earlier Digital Marketing & SEO Expert

  • Marketed 13 BIK’s outsourcing services to B2B and B2C clients, and delivered marketing for client brands.
  • Managed a $1.2M annual budget; improved cost-to-revenue ratio by 15% via organic and paid search.
  • Increased average sales revenue by 20% with product bundling and promotional campaigns.
  • Built and led the SEO team; ran link building and content, and opened 6+ US marketplaces.
“

Marketing isn’t just what she does — it’s who she is. She leads a small but strong team with structure, clarity, and empathy… What makes Annie truly special is the balance she strikes between structure and creativity.

Grisha — CEO, Zencodeo & talkt · worked together 4+ years

Education06

Master’s in Marketing & Brand Management

Bachelor’s in Marketing & Strategic Planning

Training: Digital Marketing Masterclass · HubSpot Content Marketing

Languages07

  • EnglishC2
  • BulgarianFluent
  • SpanishB1
  • Greek (Cypriot)Conversational

R&D08

Multi-format ad A/B tester built on Meta FAIR’s TRIBE v2 brain-encoding model (Python, Gradio). Compares video, image, audio and text ads across six brain networks; I use it as an early tiebreaker alongside real campaign data.

How I built it ↗