Let’s talk

Data, creativity
and strategy

For high-impact
growth

For high-impact
growth

Data, creativity
and strategy

$1.5M annual B2C budget under management
Marketing led in-house and agency side since 2015
Four continents — US, Europe, Asia, Oceania
Anna Pitta
The M Director · Sofia / Barcelona · Available for projects
(01) — About Sofia / Barcelona · EN · BG · ES · GR

I turn data into creative decisions — and creative into growth.

I’ve led marketing since 2015, in-house and agency side, across the US, Europe, Asia and Oceania. Head of Marketing and SEM Manager by title; in practice I write the strategy, set the KPIs with the C-suite, buy the media, and brief and direct the creative.

My background is performance and SEO, so every brand decision I make has a number attached to it — and I build the reporting that proves it. I also lead the teams that ship the work: recruiting, training and running marketing and SEO functions.

My capability
  • Google Ads & Meta Ads
  • LinkedIn Ads & lead gen
  • Media buying & budget allocation
  • A/B testing & funnel optimisation

Toolkit

(02) stacks
(01)AI, automation & research
Claude Code / DesignBuild, prototype, art direct
ChatGPT / CodexCopy, research, automation
HiggsfieldImage, video & asset generation
LovableRapid site & app prototyping
n8nWorkflow & campaign automation
Screaming FrogTechnical SEO crawls & audits
SemrushKeyword, competitor & backlink intel
RedditAudience research & community signal
MobbinUI & design reference
TRIBE v2 · PythonBrain-response modelling (R&D)
Gradio · ColabInternal AI tools & web UIs
Jasper / BgGPTAI copy at scale, EN & BG
(02)Craft & discipline
Strategy executionRebranding Employer brandingEmail campaigns Media buyingGoogle Ads Meta AdsLinkedIn Ads GA4 & UALooker Studio Search ConsoleHubSpot ZohoZapierHotjar AsanaShopifyBigCommerce MagentoAmazon & eBay Adobe Creative SuiteMS Office (Advanced) HTML5 & CSS3Team leadership

Sectors I’ve worked across

Education
Legal services
SaaS
UCaaS & telecom
E-commerce
Marketplaces

Selected work

(06) — 2015 / 2026

Credentials

Education · Languages
Education
MSc Marketing & Brand Management
BSc Marketing & Strategic Planning
Language High School “Joan Ekzarh”English & Spanish — C2 & DELE
Continuing
Computer ScienceHarvard edX — currently enrolled
Digital Marketing Masterclass
Content MarketingHubSpot
Web FundamentalsHTML5 & CSS3
Project Management
Languages
English
Bulgarian
Spanish
Greek (Cypriot)

Let’s talk

Available for projects

Whether you need a director on the team, a consultant for one programme, or just want to compare notes on a messy launch.

ammpitta@gmail.com ▶