I’ve led marketing since 2015, in-house and agency side, across the US, Europe, Asia and Oceania. Head of Marketing and SEM Manager by title; in practice I write the strategy, set the KPIs with the C-suite, buy the media, and brief and direct the creative.
My background is performance and SEO, so every brand decision I make has a number attached to it — and I build the reporting that proves it. I also lead the teams that ship the work: recruiting, training and running marketing and SEO functions.
Sectors I’ve worked across
Can you tell which of two creatives will land before you spend the media budget? I built an internal tool to find out — and to be honest about how far the answer can be trusted.
4 formats · 6 networks
Most of the traffic was mobile, and most of it left before it ever reached a phone number. Two changes more than doubled conversion and improved lead quality at the same time.
Education is a long, high-consideration purchase decided by families across four continents. My work here is less about campaigns and more about the machinery underneath them.
Two very different businesses, one budget, and a requirement to know at all times which channel is earning its place.
A growing share of people looking for a bankruptcy attorney now read an AI summary before they ever see a search result. If the firm is not in that summary, the click never happens.
~3× AI-surface impressions
The first two years: finding revenue in places the business was not yet looking.
Whether you need a director on the team, a consultant for one programme, or just want to compare notes on a messy launch.