+20% average sales revenue through bundling and marketplace expansion

The first two years: finding revenue in places the business was not yet looking.

Role

Digital Marketing Expert | SEO Expert

Result

+20% average sales revenue

Channels

6+ US marketplaces opened

Also

First social presence established

Promotions

I built the promotional programme around product bundling — pairing products so that average order value rose without discounting the catalogue into unprofitability. It lifted average sales revenue by 20%.

Bundling works when the pairing solves a real problem for the buyer rather than simply clearing stock, which makes it a merchandising and audience question as much as a pricing one.

Marketplace expansion

I expanded the company’s digital footprint by establishing new marketplace accounts across the US — Tanga, Bonanza, Buy on Google, Rakuten and eBay among them. Each has its own listing rules, fee structure and search behaviour, so this was as much operational work as marketing.

For a business already carrying inventory, opening a marketplace channel reaches demand that will never arrive at the owned site.

Social foundations

I pioneered the company’s first social media accounts on Instagram, Twitter, Facebook and LinkedIn — establishing the channels, the voice and the posting operation from nothing.

+20%Average sales revenue increase
6+New US marketplace channels opened
4Social platforms established from zero