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35% Meta Ads conversion and AI referrals for a nuts e-commerce store

Optimising Exotica.bg for search and AI referrals, running Meta Ads that convert at about 35%, and automating cross-sells and email.

Role
SEO, paid social & automation
Sector
E-commerce — nuts & related products
Market
Bulgaria
Result
~35% Meta Ads conversion

Search & AI referrals

I optimised the Exotica.bg store for SEO. The stronger site now gets more visibility in AI-assisted search, with more referrals arriving from AI tools as well as classic search.

Meta Ads

I run the store’s Meta Ads, which convert at about 35%. Working with a UX/UI designer, we improved the shopping experience so paid traffic lands on pages that are easy to buy from.

Automation

Custom automations handle cross-sells and email campaigns, so every order and every subscriber gets a relevant next offer without manual work.

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