One reporting view for an international schools and camps platform

Paid media for an international schools and camps platform, measured in a single Data Studio view that leadership actually reads.

Role
Head of Marketing & SEM
Client
Schools platform & camps platform
Markets
Americas · Europe · Asia · Oceania
Stack
Google Ads · Meta Ads · GA4 · Data Studio

Paid media

I run media buying and paid campaigns for a schools platform and a camps platform, reaching families across four continents.

Reporting

One Data Studio view combines GA4, Google Ads and Meta data, so leadership reads a single report instead of four dashboards. Marketing plans and KPIs are set and tracked against it.