Role
Head of Marketing & SEM
Client
Schools platform & camps platform
Markets
Americas · Europe · Asia · Oceania
Stack
Google Ads · Meta Ads · GA4 · Data Studio
Paid media
I run media buying and paid campaigns for a schools platform and a camps platform, reaching families across four continents.
Reporting
One Data Studio view combines GA4, Google Ads and Meta data, so leadership reads a single report instead of four dashboards. Marketing plans and KPIs are set and tracked against it.