Role
Brand strategy & delivery · ZenCodeo
Sector
Real estate investment & construction
Scope
Name · logo · tone of voice · website · migration
Site
Context
Building Group Max is a Sofia-based real estate investor and builder. It covers the full cycle, from design and construction to finishing and interiors, and sells new-build homes directly.
What we did
As Marketing Director at ZenCodeo, I led the rebrand from Building Group Max to BGMAX:
Name. Building Group Max becomes BGMAX.
Logo & identity. A new logo and visual identity for the website, sales materials and sites.
Tone of voice. How BGMAX speaks to home buyers and investors, written down so every channel sounds the same.
Website & migration. A new website for the new brand, and the migration of content and URLs from the old site.