Role
Paid search strategy & account build
Sector
iGaming — online casino
Channel
Microsoft Advertising (Bing Ads)
Result
30% faster to first deposit
Context
MagicBet relied on a small number of acquisition channels. In iGaming that’s a risk: one policy change or auction spike can hit the whole funnel. I built and run their Microsoft Ads account as a second, steadier source of players.
Result
The account shortened the time from registration to first deposit by 30%, while sign-ups grew and player quality improved.
Microsoft Ads now drives about 25% of new registrations at a €7–9 CPA. That gives MagicBet a safer, more diversified acquisition mix instead of depending on a single platform.
In numbers
Faster to first deposit
30%
Registrations from Microsoft Ads
~25%
Cost per acquisition
€7–9