SEO + AEO: websites that get cited and linked in AI answers

More buyers now get their first answer from Google’s AI Overviews, ChatGPT or Perplexity instead of a list of links. Answer engine optimisation (AEO) is the work of making a site the source those tools quote, and ideally link to.

InstaTrans is a Bulgarian freight forwarder running domestic and international road transport across Europe. Its new website was built for SEO and AEO from the start, and it ranks well organically, in AI Overviews and in LLM answers.

Chromoline sells automotive refinishing paints and industrial coatings online and through shops in four Bulgarian cities. The same SEO and AEO approach gets its pages ranked organically and surfaced in AI answers.

For both sites, AI tools don’t just mention the brand. They link to it, which sends real visitors rather than unattributed mentions.